Strike It Up. design. create. think.
Armed Advantage

Armed Advantage

A manufacturer of military equipment was looking to communicate with its clients. Real soldiers, using real equipment in the field and overseas needed the gear to offset short supplies through the military.

A soldier using his trade knowledge began taking feedback from soldiers to make a better product. Building on the community and comradery of the military, the brand became an icon for those soliders. The silhouettes of the soldiers communicate that message. The body language alone gives Armed Advantage its credibility, along with a superior product.


Identity, business cards, envelope, stationery, labels, website

line

portfolio.

Closson Chase Vineyards Agnes Etherington Art Centre Exposures Exhibition PELA CFDC Off the Hook Women's Accessories
Queen's University Bachelor of Fine Art Catalogue 2010 The Linen Press Maple in the County Miller Thomson LLP Professional Development
Agnes Etherington Art Centre Edward Burtynsky Exhibition Kelly's Shop Halloween Promotion Armed Advantage Hastings and Prince Edward Counties Health Unit Quit Smoking Campaign

idea.

Making your mark is as easy
as turning a couple of heads. Thinking and designing
differently can get you the
attention you deserve.

Whether it’s conversation,
design or just plain old
admiration, people should
find you striking. Cause a
social stir and be memorable.

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