Armed Advantage
A manufacturer of military equipment was looking to communicate
with its clients. Real soldiers, using real equipment in the field
and overseas needed the gear to offset short supplies through the
military.
A soldier using his trade knowledge began taking feedback from soldiers to make a better product. Building on the community and comradery of the military, the brand became an icon for those soliders. The silhouettes of the soldiers communicate that message. The body language alone gives Armed Advantage its credibility, along with a superior product.
Identity, business cards, envelope,
stationery, labels, website
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idea.
Making your mark is as easy
as turning a couple of
heads. Thinking and designing
differently can get you the
attention you deserve.
Whether it’s conversation,
design or just plain old
admiration, people should
find you striking. Cause a
social stir and be memorable.












