Hastings & Prince Edward Counties Health Unit
Looking for a multi-faceted campaign to encourage and promote quitting smoking services, the health unit wanted a fresh take on the concept.
To avoid unattractive imagery of cigarette butts and such, the posters were created to subtly fold creating depth and the implication of a cigarette being put out. All major demographics were targeted and headlines were developed to speak to each group specifically.
Photography allowed the health unit to build-up a library of custom images they could use for a number of their departments. Photography by Mark Bartkiw.
Wordmark, posters/brochures. rack cards, billboard, bus signs, website
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