Off the Hook Women's Accessories
The idea to develop a hostess-driven women's accessories business created the opportunity to create a brand rivaling any fashion business or franchise. The approach was to create a simple, flexible and impactful identity that would present what the business offers through subtle type interaction.
The purple created a friendly, vibrant colour to draw upon. All original photography was taken by Michael Grills and shot on a white background. By isolating the models further interaction between the imagery and type could be explored and make use of attractive format extremes, both vertical and horizontal.
With a variety of hostesses holding the parties, invitations, flyers and posters had to be easily customizable to each specific event. A simple design allowed for personalization for a variety of target-oriented parties and groups.
The website became an extension of the materials and is a fully-functioning online shop using WordPress.
www.off-the-hook.ca
Identity, invitations, posters, roll-up banner, business cards, labels, website
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idea.
Making your mark is as easy
as turning a couple of
heads. Thinking and designing
differently can get you the
attention you deserve.
Whether it’s conversation,
design or just plain old
admiration, people should
find you striking. Cause a
social stir and be memorable.
follow us.
